The biggest change to London Hermès in a generation is coming this summer.
On 16 June 2026, Hermès will open a new flagship maison at 166 New Bond Street — a building the brand has owned for over a decade, quietly preparing for the right moment.
This is not a refurbishment or an expansion. It is an entirely new store, on a completely different scale to anything Hermès has operated in London before.
If you shop Hermès in the UK, this is a place you’ll want to visit. Whether you’re building a relationship, working towards a quota bag, or simply love the brand.
At a Glance
- Opening
- 16 June 2026
- Address
- 166 New Bond Street, London
- Floors
- Four floors of retail space
- Stores Closing
- 155 New Bond Street and Hermès at Selfridges
What We Know About the New Store
The new maison will span six floors, making it significantly larger than the current 155 New Bond Street flagship. Details remain limited ahead of opening, but here is what we know so far:
- Four floors of retail space and two floors for stock and back office
-
Café and roof terrace - a new space to relax while you should
-
VIP Private Rooms - a dedicated space to receive your wishlist
- Heritage Features - Staircases that date back to the 18th Century
- Skylight Atrium - View the sky from the groundfloor
- A greatly expanded 'maison' department - a real collectors dream
- Petit H collection - potentially the first London location to carry it
"We don't need more stores, but we are building stores that are bigger, more beautiful, and better located where needed, so as to present all our métiers" - Axel Dumas, Hermès Chairman
That philosophy is exactly what 166 represents. Not more Hermès in London - better Hermès in
The Building: Why This One
166 New Bond Street is more than just a new address - it is a building with a story.
Hermès has owned the site for over a decade, holding it back until the timing aligned with a broader vision for London. The choice of location, the architectural potential, and the long-term strategy behind it all point to a deliberate, considered move.
Read our full piece on the building and what makes it significant.
What Is Closing
The opening of 166 New Bond Street will coincide with the closure of both the current 155 New Bond Street flagship and the Hermès concession within Selfridges.
Transfers automatically
Your purchase history, wishlist, and account details move across without you needing to do anything
Needs your attention
Your SA relationship. If your SA is not moving to 166, then ask them who will be your new SA and make an introduction
What This Means for Your Hermès Journey
If you are an existing client at 155 or Selfridges
Your profile will transfer automatically, so your purchase history and wishlist remain intact.
The key thing to focus on now is your SA relationship. If possible, find out whether your SA is moving to 166. If they are not, ask for an introduction to someone at the new store before they leave - this is far easier to arrange before the transition than after it.
If you are building a relationship from scratch
A larger store is genuinely good news.
More floors and more departments mean more SAs, more stock, and more opportunities to build a relationship organically. Starting in categories like homeware or jewellery can be a natural, lower-pressure way to begin building your profile.
If you are visiting London as a tourist
A six-floor maison with 4 floors of retail space with a rooftop terrace and expanded departments changes the Hermès experience in London entirely.
This moves closer to the Sèvres flagship in Paris - a destination in its own right, rather than simply a place to shop.
Why This Is a Big Deal
The current 155 New Bond Street store has been Hermès’ London home since 1975.
While beautiful, it has always been limited - just 673 square metres across two floors. Compared to the Paris boutiques, it has never been able to fully showcase the breadth of Hermès’ métiers, from homeware and ready-to-wear to leather goods, fine jewellery, and shoes.
That limitation has shaped the client experience - and, in practical terms, made it harder to build the kind of broad purchase history that often leads to quota bag offers.
Four floors of retail space changes that entirely.
It brings London closer to the level of experience long associated with Paris. For UK clients who have often felt at a disadvantage compared to their Parisian counterparts, that shift is significant.
Discover the history of the building here
FAQs
Hermès 166 New Bond Street opens on 16 June 2026.
The new store is at 166 New Bond Street, London W1S 2EL.
Both the current Hermès store at 155 New Bond Street and the Hermès concession within Selfridges will close two weeks ahead of the 166 New Bond Street opening.
Yes. All client profiles from both 155 New Bond Street and Selfridges will be automatically transferred to the new store. Your purchase history, wishlist, and account details will move across without any action required. The main thing to manage personally is your SA relationship. If your SA is not moving to 166, it is advisable to arrange a handover before the transition.
166 New Bond Street spans six floors, making it the largest Hermès store in Europe.
166 New Bond Street is expected to be the first London location to permanently carry the Petit h collection. Until now Petit H has only been available at the Sèvres boutique in Paris.
Planning your Hermès journey? Read our guides on how to get a Hermès appointment in Paris and how to get a Hermès bag in London. Or browse our authenticated Hermès collection - available now.
