Privacy policy
Privacy Policy
This Privacy Policy describes how Found Collective Group Limited, operating as Found Fashion ("we", "us", or "our"), collects, uses, and discloses your Personal Information when you visit or make a purchase from found-fashion.com (the "Site").
Contact
If you have questions about this policy, want more information about our privacy practices, or would like to make a complaint, please contact us at:
Found Collective Group Limited Email: contact@found-fashion.com
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual as "Personal Information".
Device information Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimise our Site. Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels. Disclosure for a business purpose: shared with our processor Shopify, and analytics providers including Google. Personal Information collected: version of web browser, IP address, time zone, cookie information, pages or products you view, search terms, and how you interact with the Site.
Order information Purpose of collection: to provide products or services to you, to fulfil our contract, to process your payment, arrange shipping, provide invoices and order confirmations, communicate with you, screen orders for potential fraud, and where you have opted in, to provide information or advertising relating to our products or services. Source of collection: collected from you. Disclosure for a business purpose: shared with our processor Shopify, payment providers, and shipping partners. Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
Customer support information Purpose of collection: to provide customer support and respond to your enquiries. Source of collection: collected from you. Disclosure for a business purpose: may be accessed by our team and shared with Shopify for support purposes. Personal Information collected: name, email address, and any information you include in your message.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We use Google Analytics and Google Ads to understand site usage and measure advertising effectiveness. See Google's privacy policy: https://policies.google.com/privacy.
- We use Meta (Facebook) Pixel and Meta's Conversions API to measure advertising performance. See Meta's privacy policy: https://www.facebook.com/privacy/policy.
- We may share your Personal Information to comply with applicable laws and regulations, or to respond to a lawful request for information.
Behavioural Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
- Google Analytics: helps us understand how customers use the Site. Opt out here: https://tools.google.com/dlpage/gaoptout.
- Google Ads: we use conversion tracking to measure which ads lead to purchases. Manage preferences at https://adssettings.google.com.
- Meta (Facebook) Pixel: we measure the effectiveness of our advertising and show relevant ads on Facebook and Instagram. Opt out at https://www.facebook.com/settings?tab=ads.
- Meta Conversions API: purchase and event data is also sent server-side to Meta to improve ad measurement accuracy.
- Shopify Audiences: we may use Shopify Audiences to reach potential customers on third-party platforms. See Shopify's privacy policy for details.
For more information about how targeted advertising works, visit the Network Advertising Initiative's educational page: https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
To opt out of targeted advertising generally, you can also visit:
Using Personal Information
We use your Personal Information to provide our services, including: offering products for sale, processing payments, shipping and fulfilment, keeping you up to date on new products and offers, and improving the Site.
Lawful Basis
UK and EEA Residents (UK GDPR / GDPR)
If you are a resident of the United Kingdom or European Economic Area, we process your Personal Information under the following lawful bases:
- Your consent
- The performance of the contract between you and us
- Compliance with our legal obligations
- To protect your vital interests
- For our legitimate interests, which do not override your fundamental rights and freedoms
Hong Kong Residents (PDPO)
We collect and use Personal Information in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong. Personal Information is collected for the purposes described in this policy and will not be used for any other purpose without your consent.
Retention
When you place an order through the Site, we retain your Personal Information for as long as necessary to fulfil that order and comply with our legal obligations (typically up to 7 years for financial records). If you create an account, we retain your information until you request deletion. To request erasure of your Personal Information, please contact us at contact@found-fashion.com.
Automatic Decision-Making
We do not engage in fully automated decision-making that has a legal or otherwise significant effect on you.
Our processor Shopify uses limited automated decision-making to prevent fraud, including temporary restrictions on IP addresses and payment cards associated with repeated failed transactions. These measures do not have a lasting legal effect on you.
Your Rights
UK and EEA Residents
You have the right to access, correct, update, port, or request erasure of your Personal Information. To exercise any of these rights, please contact us at contact@found-fashion.com.
Your Personal Information may be processed in Ireland and transferred outside of Europe for storage and further processing, including to Canada and the United States. For information on how these transfers comply with the GDPR, see Shopify's GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
UK residents also have the right to lodge a complaint with the Information Commissioner's Office (ICO): https://ico.org.uk/make-a-complaint.
Hong Kong Residents
You have the right to request access to or correction of your Personal Information held by us. To exercise these rights, please contact us at contact@found-fashion.com.
Cookies
A cookie is a small file downloaded to your device when you visit our Site. We use functional, performance, advertising, and analytics cookies. Cookies allow the Site to remember your preferences and provide us with information about how the Site is used.
You can control cookies through your browser settings. Blocking certain cookies may affect your experience on the Site.
Cookies Necessary for the Functioning of the Store
| Name | Function | Duration |
|---|---|---|
_ab |
Used in connection with access to admin | 2 years |
_secure_session_id |
Used in connection with navigation through a storefront | 24 hours |
_shopify_country |
Used in connection with checkout | Session |
_shopify_m |
Used for managing customer privacy settings | 1 year |
_shopify_tm |
Used for managing customer privacy settings | 30 minutes |
_shopify_tw |
Used for managing customer privacy settings | 2 weeks |
_storefront_u |
Used to facilitate updating customer account information | 1 minute |
_tracking_consent |
Tracking preferences | 1 year |
cart |
Used in connection with shopping cart | 2 weeks |
cart_currency |
Used in connection with shopping cart | 2 weeks |
cart_sig |
Used in connection with checkout | 2 weeks |
cart_ts |
Used in connection with checkout | 2 weeks |
cart_ver |
Used in connection with shopping cart | 2 weeks |
checkout |
Used in connection with checkout | 4 weeks |
checkout_token |
Used in connection with checkout | 1 year |
keep_alive |
Used in connection with buyer localisation | 2 weeks |
secure_customer_sig |
Used in connection with customer login | 20 years |
shopify_pay |
Used in connection with checkout | 1 year |
shopify_pay_redirect |
Used in connection with checkout | Up to 1 year |
storefront_digest |
Used in connection with customer login | 2 years |
Reporting and Analytics (Shopify)
| Name | Function | Duration |
|---|---|---|
_landing_page |
Tracks landing pages | 2 weeks |
_orig_referrer |
Tracks landing pages | 2 weeks |
_s |
Shopify analytics | 30 minutes |
_shopify_d |
Shopify analytics | Session |
_shopify_s |
Shopify analytics | 30 minutes |
_shopify_sa_p |
Shopify analytics relating to marketing & referrals | 30 minutes |
_shopify_sa_t |
Shopify analytics relating to marketing & referrals | 30 minutes |
_shopify_y |
Shopify analytics | 1 year |
_y |
Shopify analytics | 1 year |
_shopify_ga |
Shopify and Google Analytics | Session |
Google Analytics
| Name | Function | Duration |
|---|---|---|
_ga |
Distinguishes unique users | 2 years |
_ga_* |
Stores session state for Google Analytics | 2 years |
Opt out of Google Analytics: https://tools.google.com/dlpage/gaoptout.
Advertising & Remarketing
| Name | Function | Duration |
|---|---|---|
_fbp |
Facebook Pixel — delivers and measures Meta advertisements | 3 months |
_fbc |
Facebook — stores last click attribution from Facebook ads | 3 months |
_gcl_au |
Google Ads — conversion tracking | 3 months |
We also use Meta's Conversions API, which sends purchase and event data server-side to Meta. No additional cookie is set for this.
Loyalty Programme
| Name | Function | Duration |
|---|---|---|
| Bon Loyalty cookies | Identifies loyalty members and tracks rewards activity | Varies |
For details, see Bon's privacy policy: https://bonloyalty.com/privacy-policy.
Bot Protection
| Name | Function | Duration |
|---|---|---|
hc_* |
hCaptcha — distinguishes humans from bots on forms | Session |
For details, see hCaptcha's privacy policy: https://www.hcaptcha.com/privacy.
Most cookies persist between 30 minutes and two years from the date they are set. You can manage or block cookies through your browser. For guidance, visit: www.allaboutcookies.org.
Please note that blocking cookies may not fully prevent data sharing with advertising partners. To opt out, see the Behavioural Advertising section above.
Do Not Track
There is no consistent industry standard for responding to Do Not Track signals. We do not currently alter our data practices in response to such signals.
Changes
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal and regulatory reasons. We will notify you of material changes by updating the date at the top of this policy.
Complaints
If you have a complaint about how we handle your Personal Information, please contact us at contact@found-fashion.com. Hong Kong residents may contact the Office of the Privacy Commissioner for Personal Data at https://www.pcpd.org.hk.